Leadership & Work Culture

Over years of iteration and sink-or-swim learning, we’ve developed four principles for assembling a world-class team. We have an unconventional approach to growing Asana: instead of hiring quickly, we carefully woo those rare people who are among the best in the world at what they do, or who we believe have the potential to grow into the best.

Last summer, I was attending a conference where I met an up-and-coming entrepreneur. We got into a conversation about building teams when she began bemoaning a situation she had with one of her reports, where he came to her and said, “I think we need a culture committee.”

I procrastinate. But it’s not because I’m lazy. I procrastinate because something about my highest-priority task makes me subtly (or not-so-subtly) uncomfortable. Fortunately, I’ve found an indispensable three-step process for reliably moving from procrastination to action:

For Asana cofounders Dustin Moskovitz and Justin Rosenstein, mindfulness means embracing the inhale and the exhale of the workday–and getting beyond an obsession with productivity.

Mindfulness is a core component of how we work with our clients, and while many studies have confirmed the importance of it for increasing focus, reducing stress, and improving general well-being, many in the tech industry have yet to integrate a regular mindfulness practice into their lives.