Life Articles

How These Founders Built a $900 Million Business on Buddhist Principles

You don’t have to buy into the value of Eastern wisdom traditions or care that much about employees’ emotional well-being to think there’s something to the Asana way. Rosenstein and Moskovitz are happy to stake the company’s results as proof. “Over time, more and more companies will just start to look this way and it won’t seem unusual,” Rosenstein says. “People will discover that it’s just more effective.”