Entrepreneurship

Today we meet Justin Rosenstein, the cofounder of Asana— the fast-growing work management software startup.
Before launching Asana, Rosenstein worked at Facebook and Google and was responsible for co-creating Facebook’s “Like” button, Facebook Pages, Gmail Chat, and Google Drive.

Asana was cofounded by Dustin Moskovitz and Justin Rosenstein, who both worked at Facebook before leaving in 2008 to start Asana. Moskovitz, who is now CEO of Asana, is also a cofounder of Facebook. Rosenstein is credited with creating the “like” button.

In this special video announcement, Asana cofounder Justin Rosenstein presents our multi-year vision for the future of work, and launch Timeline, our biggest new feature since Boards.

Workplace productivity toolmaker Asana announced late Monday that they have confidentially filed their S-1 and said in a statement that they plan to enter the public markets via a direct listing.

In a traditional company, executives call the shots, and employees often feel like cogs in a machine. We’ve adopted an alternative approach at Asana that, in our experience, has led not only to happier teammates, but also to better decisions, faster.

“It is very common for humans to develop things with the best of intentions and for them to have unintended, negative consequences” states Justin Rosenstein who helped develop the “Like” button on Facebook.